My approach is client-centric, focusing on collaboratively defining your core problems and developing tailored solutions. For technical tasks within my expertise, I take the lead, ensuring precise and efficient delivery. For routine tasks, I train your team to manage processes independently, maximizing your internal capabilities. Many clients have a clear strategic vision but lack in-house technical expertise. I break down complex processes into manageable steps and support delivery, enabling you to execute marketing strategies that were previously out of reach. My goal is to provide specialized knowledge and expertise that adds true value to your business.
I specialize in supporting the technical aspects of your marketing needs so that you can concentrate on the strategy and creative side. My services include web development, SEO, marketing automation, and more. I integrate seamlessly with your team, effectively becoming an extension focused on the technical components, ensuring you can leverage your strengths without distraction.
I prioritize clear and consistent communication with my clients. We hold a weekly standing meeting to stay aligned on goals and progress. Beyond these meetings, I am highly responsive to emails, ensuring client requests are addressed promptly. For more complex issues that can't be resolved via email, I am always available to schedule additional calls with team members to provide clarity and direction.
Unlike most agencies, I use a value-based pricing model, working with clients on a fixed monthly retainer without a set number of hours. My relationships with clients depend on trust and mutual respect, ensuring timely and efficient completion of work. Effective communication is key. This model enables both parties to focus on their strengths, creating a collaborative and productive partnership. Clients gain access to the skills and experience of an in-house technical expert at a fraction of the cost, delivering significant value and cost savings without the overhead of a full-time employee.
With over 12 years as a HubSpot Partner, I bring extensive experience with the entire HubSpot platform and its suite of tools. However, my expertise is not limited to HubSpot. I am adept at integrating and mastering various software tools necessary for innovative solutions, whether they need to be integrated with HubSpot or used as standalone applications. Additionally, I stay at the forefront of technological advancements, employing AI in creative and effective ways to enhance marketing efforts.
In every project, I emphasize working smarter, not harder. By leveraging advanced tools and efficient processes, I maximize productivity and results without unnecessary effort. This approach ensures that my clients receive top-quality outcomes swiftly and efficiently, freeing them to focus on strategic and creative pursuits.
Pricing for additional services available upon request.
Positions listed for the individuals below are from the time when services were provided.
“From the very first meeting, Nick acted more like an extension of our marketing staff than an outsourced vendor. Nick was always there when we needed him with the right answer and the right course of action. Within the first three months, we saw a 500% increase in leads from our website. Most importantly, more than 10% of those leads were not only sales qualified, but actively in the process of making a purchasing decision. When compared to the leads the sales team was self-generating, the inbound leads were far warmer and much quicker to close.”
Larry Sullivan
CMO, DocuPhase
Process Automation Software
"Working with Nick, we’ve seen a 40% increase year-over-year in new contacts, a 41% increase year-over-year in digital ad conversions, and a 47% increase year-over-year in our website form engagement."
Courtney Noah, Ph.D.
Senior Vice President of Marketing, BioIVT
Biotech
“Nick created a marketing strategy that touched on what was important to our business model, growth, and market recognition. We soon started seeing sales leads come in at a rate we had never seen before and our conversion rate was outstanding. Our marketing investment yielded great returns within the first few months and we never looked back. What ensued was a long-term relationship based upon trust, successful outcomes, Nick’s value proposition, and a repeatable process.”
Bill Horne
President and CEO, Truist
Financial Software
"Are you 100% sure you’re using HubSpot to its full potential? Nick ensures that your investment in this powerful platform translates into business results. He’s a HubSpot genius who's incredibly responsive, meticulously organized, and a breeze to work with — the kind of expert you should have in your corner."
Pamela Wilson
CMO, Dental Claim Support
Dental Billing Services
“Nick brings value in the form of qualified sales leads generated by marketing assets that he helps us build and maintain. Especially with a small marketing team, the technical work Nick does helps us focus on execution and optimization as opposed to the tactical side of things. His contributions have allowed us to scale things faster than we could without him. All of the work he’s done for us in HubSpot has successfully driven an increase in engagement and leads.”
Taylor Corrado
Director of Marketing, Shift Media
Video Production Software
“Nick knows the HubSpot platform and inbound marketing inside and out which allowed us to quickly ramp up on projects with minimal onboarding or oversight. He works efficiently always keeping the end result in mind. He believes in using data to back all efforts making it easy to prove the value of investing in him.”
Dechay Watts
Director of Analytics & Insights, Gorilla Group
Consulting
“The greatest benefits Nick brings are his ability to help develop and execute an effective sales and marketing strategy, and his ability to help generate more qualified sales leads. The majority of our new sales leads came from the website and email marketing initiatives that he supported.”
Mark Sutton
CMO, FrontStream
Fundraising Software
“The biggest ROI we’ve experienced with Nick has been learning how to measure which of our campaigns actually generated revenue. Prior to Nick’s involvement, we didn’t have any kind of measurement methodology in place. For example, we had three internal resources generate campaigns every week that accounted for roughly 120 hours of work. After we started tracking the effectiveness of the campaigns, we realized the time spent on these campaigns was not fruitful (very low click-through rates). We then focused on campaigns that had higher click-through rates (invoking our call-to-action) and scaled back the resources required to generate these campaigns. The result was a more focused approach on revenue-generating campaigns where we scaled back the time to produce the campaigns from 120 hours a week to under 40 hours a week. Overall, working with Nick has been invaluable and the investment was well worth it.”
Gene Brown
CEO, OfficeWorks
Healthcare Staffing
“Nick is great to work with. He’s professional, honest, and always looks for solutions to accomplish what you’re looking for. I highly recommend him!”
Casey DeSain
Senior Marketing Manager, GivingData
Grants Management Software
Hi, I’m Nick Pandiscio, the founder and principal of Engineered Inbound. I take pride in being a small business, which allows me to provide a level of personalized service that larger firms can’t match.
I started my business with the goal of driving revenue growth for my clients through optimized web strategies. With over a decade as a marketing consultant spanning multiple industries—including software, professional services, manufacturing, and biotechnology—I bring a unique blend of technical rigor and business expertise to every project.
My training as an engineer gives me a methodical, data-driven approach that sets me apart in the field. Before founding Engineered Inbound, I served for ten years in the power and energy industry, gaining comprehensive experience in system optimization, project planning, and business development. I’m highly responsive to client needs, and my relentless focus on data and execution has established me as a trusted partner in driving business success. I love marketing teams that are small and scrappy, allowing us to concentrate on rapid implementation instead of administrative red tape.
Away from my desk, I’m a passionate strength and endurance athlete. Testing my personal limits in a competitive environment serves as a metaphor for the commitment and energy I invest in my professional endeavors. Training for my next event or planning the next outdoor adventure with my family keeps me grounded and fuels my drive to excel—both in life and in business. So let's team up and build something remarkable together. I can't wait to work with you.